About FLI
The human element behind the world’s leading fitness and wellness brands.
Fitness Lifestyle International is the industry’s most highly regarded specialist talent and workforce partner, connecting exceptional people with ambitious fitness, wellness and lifestyle brands.
With deep industry experience spanning operations, leadership and talent acquisition, we understand what makes a business successful from the inside. We look beyond the résumé to identify the capability, character and cultural alignment required for people to perform, lead and grow.
From critical hires and executive search to workforce planning, employer brand and recruitment infrastructure, we help businesses build the teams they need for what comes next.
Our relationships extend across Australia and into the UK, UAE, APAC, the USA, Canada and New Zealand, giving our clients access to specialist talent, market intelligence and industry networks that conventional recruitment cannot offer.
Because great businesses are not built by filling positions. They are built by finding the right people.
Founder photograph
Meet the Founder
Bekk Millwood
Bekk Millwood has spent almost three decades inside the fitness, wellness and hospitality industries, not observing them from the sidelines, but working on the floor, leading teams, operating businesses and building the people strategies behind some of Australia’s most recognised brands.
Her career has taken her from venue ownership and operations to the last 10 years in senior agency management with Hospoworld and White Ink, followed by four years as Head of Talent at One Playground. Along the way, she developed a rare understanding of both sides of the hiring equation: what ambitious businesses need from their people, and what exceptional people need from the businesses they choose to join.
Bekk founded Fitness Lifestyle International to bring that industry depth into recruitment. Today, she works closely with founders, executives and high-growth operators to identify the people who can strengthen a business, not simply fill a vacancy. Her approach is direct, deeply connected and grounded in the belief that the right appointment can change the trajectory of a team, a brand and a career.
For Bekk, recruitment has never been about moving résumés. It is about understanding people, recognising potential and creating the introductions that shape what comes next.